Today

BTS says music should not be divided by region or language. The Asian music insiders who pushed the category say it was meant to help overlooked artists finally get recognized.

32 years after becoming Major League Baseball’s first South Korean player, Chan Ho Park has become the first Korean to buy into an MLB team. He led a group planning to invest $70 million in the Athletics, with actors Ken Jeong and Daniel Dae Kim among its roughly 30 investors.

This shows up when a meal that feels like home is no longer just your hometown stop but the same Jollibee run you can repeat in more places across Southeast Asia.

If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.

If Cloud Music keeps the songs you search, save, and replay in one app, you are less likely to drift to another music service.

This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.

A BTS comeback can start with one stream on your phone, then turn into a fan-club sign-up, merch order, livestream ticket, and more time spent inside Weverse.

This shows up when a sale-bought K-beauty product moves from your Amazon cart to your regular reorder before you run out.

If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.

If you end up streaming H//PE Princess at debut, that push may show up fast across your apps because CJ ENM says the group already has a global Warner deal in place.