UM
Uma Musume: Pretty Derby
IP · Gaming
Uma Musume turned real Japanese racehorses into anime idols and became a multi-billion-dollar gacha machine almost entirely at home — roughly 97% of its lifetime spend is Japanese, making its June 2025 global launch a live test of whether a hyper-domestic cultural product can travel.
By the numbers
In the news
Uma Musume: Pretty Derby Franchise's World Tour Concert Performance Comes to Los Angeles on October 22-23Anime News Network · Jul 16, 2026Uma Musume: Pretty Derby Franchise Announces 1st World Tour With Performance in Los AngelesAnime News Network · Jun 22, 2026Kakao Games Updates 'Uma Musume Pretty Derby' with New Ball-Themed Playable Uma MusumeInven Global · Jul 21, 2026Umamusume Anniversary Auto Race Feature Explainedgames.gg · Jul 6, 2026Hot Five: Love and Deepspace's Valko controversy, Pikmin Bloom’s spending surge, and Umamusume: Pretty Derby’s $100m year overseasPocket Gamer.biz · Jul 6, 2026Uma Musume Pretty Derby Traditional Chinese Version Kicks Off 4th Anniversary, Offering Up to 120 Free Pulls & 6000 Jewels Starting June 27! New Auto-Training Feature on the Way!玩具人 TOY PEOPLE · Jun 26, 2026
The company behind Uma Musume: Pretty Derby
CyberAgentTYO:4751 · CyberAgent runs ABEMA streaming and Cygames' hits like Uma Musume and Granblue Fantasy — a media-and-games force in Japanese pop culture.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 5
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