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Squid Game
Brand · Entertainment

The Korean-language show that became Netflix's global tentpole — reshaping how streamers value Asian IP.

By the numbers

93/93Countries where Squid Game 3 hit No. 1A first; 60.1M views in 3 days↗

In the news

Netflix drops US 'Squid Game' spinoff 'Heckler'The Korea Times · Aug 10, 2026Forbes says it may be 'time to let go' of 'Squid Game' after reported U.S. spinoff cancellationKorea JoongAng Daily · Aug 10, 2026BIGBANG to release new single on 20th anniversaryThe Korea Times · Aug 10, 2026U.S. spinoff of 'Squid Game' eliminated?Korea JoongAng Daily · Aug 9, 2026David Fincher’s ‘Squid Game’ sequel scrapped at NetflixNME · Aug 8, 2026Say Goodbye To The American Squid GameIGN Africa · Aug 7, 2026

Mapping the companies, people and cultural systems shaping global Asian pop culture.

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