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Shohei Ohtani
Person · Sports

The most commercially embedded Asian athlete in history — his Japanese sponsor base pushed the Dodgers past $200M in annual sponsorship, rerouting global corporate money into US sports.

By the numbers

~$125MProjected 2026 off-field/endorsement earningsShattering Tiger Woods' endorsement record↗$200M+Dodgers annual sponsorship, lifted by his Japanese sponsorsUniqlo, Japan Airlines, Kosé, Seiko↗

In the news

MLB roundup: Rockies' Jake McCarthy joins Shohei Ohtani in elite clubReuters · Aug 9, 2026NL MVP odds: Pete Crow-Armstrong unseats Shohei Ohtani as favoriteThe New York Times · Aug 7, 2026Pete Crow-Armstrong and Shohei Ohtani put on a show at Wrigley Field as MVP talk heats upThe New York Times · Aug 6, 2026Why Shohei Ohtani’s production is pivotal for Dodgers stretch run and his MVP caseThe New York Times · Aug 6, 2026$10 million bounty placed on new Shohei Ohtani card as the search intensifies - The AthleticThe New York Times · Jul 31, 2026Shohei Ohtani card sells for $11 million, becomes third-most-expensive sports cardThe New York Times · Jul 30, 2026

Mapping the companies, people and cultural systems shaping global Asian pop culture.

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