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Naomi Osaka
Person · Sports

Osaka rewrote the economics of women's sport, turning four hard-court majors into an endorsement empire that made her the highest-paid female athlete ever and a template for the multicultural global star.

By the numbers

4Grand Slam singles titles2018 & 2020 US Open, 2019 & 2021 Australian Open, all on hard courts.↗$60MEarnings record for a female athleteIn the 12 months to May 2021, per Forbes; ~$50M+ came off-court from endorsements.↗

In the news

Naomi Osaka and Elena Rybakina win to set up clash in Canadian Open quarterfinalsThe Japan Times · Aug 10, 2026Washington Open: Alexandra Eala beats Naomi Osaka to reach final against Jessica PegulaBBC · Aug 2, 2026How the D.C. Open found a tennis sweetspot, from Naomi Osaka’s cookout to popcorn matchesnytimes.com · Aug 1, 2026WTA roundup: Naomi Osaka survives 3-set quarterfinal in WashingtonReuters · Jul 31, 2026Karolina Muchova sends Naomi Osaka out of Wimbledon, will meet Coco Gauff in semifinal - The Athleticnytimes.com · Jul 9, 2026Naomi Osaka laments sore feet and ‘getting old’ after Wimbledon quarterfinal lossAP News · Jul 7, 2026

Mapping the companies, people and cultural systems shaping global Asian pop culture.

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