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Chapagetti
Culture surface · Food

For decades a domestic black-bean-noodle favorite, Chapagetti went global the moment Bong Joon-ho's Oscar-winning Parasite put 'jjapaguri' (ram-don) on screen — proof that a single film scene can turn a 1984 grocery-aisle product into an internationally searched recipe.

By the numbers

$1.5MMonthly overseas sales recordChapagetti's overseas sales hit a record $1.5M in February 2020 (up ~120% YoY) after Parasite's success.70 countriesExport reachAfter the Parasite bump, Nongshim expanded Chapagetti exports to 70 countries (2020).

The company behind Chapagetti

NongshimKRX:004370 · Nongshim is K-food's instant-noodle icon — Shin Ramyun and the 'jjapaguri' that Parasite turned into a global craving, now selling hard in American aisles.

How attention becomes money

1 — Discover the surface

2 — Use the platform repeatedly

3 — Follow the community or creator loop

4 — Spend, subscribe, or transact

5 — Keep coming back

Label-mates · 4

Shin RamyunCulture surfaceNeoguriCulture surfaceRamyunCulture surfaceK-foodCulture surface

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