Rakuten touches shopping, memberships, points, streaming, and platform habits that affect how people actually spend.
Rakuten’s business is driven by tying shopping, mobile, and media into one habit loop where transactions, subscriptions, and promotion all reinforce each other.
Platforms · 5
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How Rakuten Group makes money
Rakuten Group shows up by owning what happens after discovery: the platform, community, commerce, or repeat habit people keep returning to.
Marketplace fees — merchants pay to sell and promote goods on Rakuten Ichiba
Commission sales — Rakuten earns a cut when shoppers transact through its commerce platforms
Mobile service — customers pay monthly for wireless plans and related usage
Subscriptions — users pay for premium access on services like Kobo and Viki
Advertising — brands pay for placement and promotion across high-traffic platforms
Digital content — ebooks, video, and related purchases generate platform revenue