South Korea’s ‘Food Porn’ is Coming to The U.S. Next

The trend, also known as “social eating,” is already picking up steam in the country, according to Twitch Chief Executive Officer Emmett Shear, Bloomberg reported.

Speaking on Wednesday at the TechCrunch Disrupt conference in San Francisco, Shear expressed that the concept is gaining traction — including the demand for non-gaming content:

As followers would know, Twitch is a live-streaming platform dedicated to video games. It was acquired by Amazon for $1 billion in June 2014 — a time when the idea of watching people play was still new.

If everything goes right, Mok-Bang could be Twitch’s newfound niche. User Hacklyn has actually started eating on cam, with 22 people watching.

In Korea, Mok-Bang streamers earn through Afreeca TV, a YouTube-like network with a virtual currency called Star Balloon.

Social eating is actually serious business here, with one performer earning about $9,000 a month.

We’re not so sure how this thing goes in the U.S., but we’re excited to see sorts of food people will be streaming!