Why Millennial Eating Habits are Making Them Broke
a woman having lunch at restaurant
Generation Y loves to eat out. Although millennials make up only 25% of the population, they eat out more than all other generational groups combined.
In fact, they love eating out so much that 87% of millennials said that they will “splurge on a nice meal, even when money is tight.” That also partly explains why millennials are dirt broke and why 56% of millennials say they would switch food brands if offered a cents-off coupon.
Although millennials eat out more often and want to save money on their food, they’re still also very concerned with how their food is grown, with 80% citing it as an issue and 30% reporting that they eat foods certified as organic.