Culture

Here’s a Brilliant Idea to Stop People From Littering

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An organization in the UK called Hubub has come up with a brilliant way to encourage people not to litter by encouraging them to vote with their butts.

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Their initiative to clean up the streets involved installing voting ashtrays where smokers can vote on different sports questions each week with their cigarette butts. Smokers can find ashtrays in public spaces such as the Embankment Tube in central London where an ashtray ponders important life questions such as: “Who’s the best football player in the world, Ronaldo or Messi?” and “What would you rather watch; The Italian Grand Prix or Tennis US Open?”

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The organization wrote about the project on their webpage:

“Our public polling discovered that a staggering 86 percent of people think littering is a disgusting habit yet only 15 percent of us would actually confront someone and tell them that. This is why from May to October we’re trialing a new approach to tackling littering on Villiers Street, Westminster, using the latest thinking on behaviour change and awareness raising from around the world.”

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Their campaign for #neatstreets include other installations such as designed boards where gum-chewers are able to connect the dots and a device that plays music when a cigarette butt is inserted.

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