Tim Cook and Mark Zuckerberg’s Beef Reveals Two Facts of Life
While lots of people bash Facebook, it was words from Apple CEO Tim Cook regarding Facebook’s personal info collecting and advertising model that managed to set Mark Zuckerberg off. What each ended up saying about the other, however, ended up being pretty factually true.
Remember when Apple had to deal with that whole iCloud hack thing that gifted the internet with pics of naked celebrities? It’s what Tim Cook said in his response to the ordeal that irked Zuckerberg. Cook’s message was really directed at “free services” like Google and Facebook:
“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.
Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.”
Zuckerberg disagreed, and he took a jab at Cook’s statement in a Time interview. An annoyed Zuck had this to say about Apple:
“A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers … What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper.”
He’s got a pretty good point, no? Apple customers really would pay any amount for a good looking device that becomes obsolete in under a year.
Of course, both Cook and Zuckerberg have really only revealed the greatest weaknesses of each others’ companies. Yes, Facebook collects tons of personal user data, runs experiments based on users’ viewing habits and then sells that info to advertisers. Google also reads our emails. The fact is, anyone who has an internet presence has no right to any kind of privacy. That’s just the way things are in the world, and we accept it.