This 11-Year-Old Entrepreneur is the Best Salesperson in Detroit

Asia Newson is a Detroit entrepreneur and founder of SuperBusiness Girl, a cold-calling, candle-selling startup that raises money for the needy kids of Detroit. Asia is also only 11-years-old. Successfully cold-calling sales for anyone requires pro talent at pitching products, but it also takes a lot of courage. One Detroit barber who purchased one of Newson’s candles said, “One word to describe her: fearless.”

Newson pitches her venture by walking into businesses, talking to anyone that she passes and in public crowds, and asks for $15 investments to fund her company, which aims to give food and clothes to the needy children of Detroit. One lady in the video, so impressed with Newson’s pitch, invests $100.

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When it comes to mastering the sale, her young age and brilliant mind are already impressive, but can she really sell anything? An exchange in the video between Newson and the ABC News interviewer proves that she can.

Interviewer: “If you had to sell that pen to me, how would you go about doing that?”
Asia: “Excuse me sir. Hi! How are you?”
Interviewer: “Good.”
Asia: “Well I’m fantastic. My name is Asia Newson and I’m known as Detroit’s youngest entrepreneur, and I really need you to help me out with this $15 investment, and in return, I’ll give you this beautiful, great pen. Don’t you have a notebook? You really need this.”
Interviewer: “… Where’s my wallet?”

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Even when Newson can’t sell her candles, she still manages to connect with people who recognize her entrepreneurial potential.

Dave Anderson and his partners run Bamboo Detroit, an incubator that helps facilitate growth and development for startups and entrepreneurs. Asia sold Dave a candle over a year ago, and now they give her free business space to help her company grow and to teach other young entrepreneurs.

“She really understands business concepts a lot better than most adults I interact with, and it’s just a natural thing,” Dave says of Asia.

With her fearlessness, ambition and her knack for business, 11-year-old Asia serves as a model for aspiring entrepreneurs of any age.

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