You get the idea: K-pop fans put their money where their mouth is — or at least, where millions of eyes are.
But you just have to wonder — how much do these ads cost? They can’t be cheap, right?
Turns out they are definitely not cheap! Although the cost can vary, like during the time of year and length of ad run, you can expect to pay tens of thousands of dollars for just a few minutes of exposure out of every hour. According to Allkpop, the Kang Daniel ad set fans back anywhere from $21,000 to $35,000.
“Fans wanted to deliver encouragement as the birthday gift. About 300 fans came together for it,” said one organizer. “The value changes a lot, but for one day, it’s around 3000 – 5000 USD per day.”
Talk about dedication to your bias! K-pop fans really are committed!
Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.
Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.
However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.
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