According to Business Insider, Noroc traversed 37 countries and every continent inhabited by a female (not Antarctica) to compile material for her project. From the streets of San Francisco to the Tibetan plain, Noroc found females in upscale cities, backward villages, Communist capitals, ISIS-bordering territories, in caves, cliffs and under clefts to bring us, what she calls, the ultimate definition of beauty.
Harlem, New York
“Sometimes I have only 30 seconds to make a portrait, because I meet an interesting woman, by chance, on the street.”
“Other times, I maybe spend one hour, photographing, after I found her on a social network, a day before.”
San Francisco, USA
Noroc can be likened to a diamond thief, slipping into the most remote parts of the globe to bring back rarities we’d otherwise never behold. She’s daring and she knows exactly what she’s looking for.
Women in their late 20s and early 30s are her only subjects. While beauty exists outside this range, Noroc wants her audience to compare faces, country by country. Exclusively shooting women of the same age group in clean, respectable settings, lends itself to this critiquing.
So what country has the most beautiful women? After two, full years of capturing pretty women everywhere, Noroc thinks she possesses somewhat of an informed opinion.
“Now I can say that beauty is everywhere, and it’s not a matter of cosmetics, money, race, or social status, but more about being yourself.”
Indeed, beauty is everywhere; after glossing over Noroc’s pics, it’s hard to argue otherwise. In fact, The Atlas of Beauty leaves me thinking of a quote I once overheard: “Woman is the jewel of creation.”