In a recent case study, Travel company Momondo took 67 people from various ethnicities and offered them a DNA test.
All participants had one thing in common: They were particularly proud of their ethnicity and where they came from. However, they were also biased towards certain people of a particular race.
The test subjects were sat down as asked questions like where they came from and if there was a particular group of people they didn’t like.
Then, they were asked the following question: “Would you dare to question who you really are?”
Each participant was told to spit into a tube to get a DNA test. Two weeks later, they were invited back to see their results. Needless to say, many of them were shocked at the results.