Magical New Startup Aims to Get You Anything You Desire Via Text


What if you wanted sushi and flowers delivered to your boat? Or maybe a tiger delivered to your door? If you’re willing to shell out for these things, just ask and you shall receive. Sounds like magic? That’s exactly it. Magic is Magic, a Silicon Valley text-based startup that started literally overnight this past weekend and which promises to deliver anything you want anywhere in the U.S. as long as it’s not too unusual and as long as it’s legal.

Magic started just this past Friday, but after it was added to Product Hunt, the popular rating app, it skyrocketed to No. 1 in under 20 minutes and received more than 17,000 text messages, according to Tech Crunch.

That’s great news for a startup, especially when it wasn’t intended as a business and was slapped together as a sort of side job by its co-founder, Mike Chen.


Perhaps Magic blew up because it’s so easy; no finding an app on your phone, logging in and entering your order. With Magic, all you need to do is to text your request using its designated number, as if you were just texting a friend that you’d be 20 minutes late to meet.

Screen-Shot-2015-02-23-at-12.09.23-PM-640x340 According to Chen, the most unusual requests have been acquiring the tiger and getting out of court. And while the tiger has yet to be delivered, the co-founder was so inundated by requests that he had to put them on a wait list and call on friends and family to help him out.

Time will tell if Magic succeeds and if it fulfills all of its quirky requests. For now, Mike Chen is not worrying about such stuff — he’s too busy dealing with the traffic. And more than that, he’s had to guess how much an order would cost. As Chen said, “We just started, so nothing is really defined right now.”


There are a lot of companies already out there that promise to help you get what you need. For example, you outsource errands you don’t want to do using TaskRabbit. Uber, which claims it can connect you with a driver in minutes, has toyed with the idea of delivery service. But none of these texting services promise to deliver you literally anything like Magic. As Mike Chen says, as long as it’s possible, “We can do that. It may be expensive, you may want a helicopter to Vegas, but if it’s possible, we will do it.”

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