Gary Vaynerchuk Shows How Not to Enjoy Wine Like a Snob with ‘Delectable’ App


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Gary Vaynerchuk is an entrepreneur that knows how to enjoy wine without being the kind of smug douche who likes to talk with his eyes closed. 

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The VaynerMedia founder stopped by “Late Night with Seth Meyers” to show off the helpful new wine companion app Delectable, which helps anyone who isn’t a wine snob learn about the wine they are drinking simply by scanning the label with their smart phone. The ever-eccentric Vaynerchuk also gives Meyers and guest Eddie Redmayne some pointers about enjoying both cheap and expensive wine.

Delectable raised a $3 million Series A earlier this year from several angel investors that included Vaynerchuk and PayPal’s Max Levchin.

If you are really trying to get into wine, there are now a few apps apart from Delectable that might make a wine connoisseur out of you, including Vivino and Next Glass.

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