Facebook is developing a professional version of its social media platform to be called “Facebook at Work,” anonymous sources told the Financial Times.
The site will allow for professional networking and chatting with colleagues, putting it in direct competition with Linkedin. Facebook at Work will also let users work together on documents, a space both Microsoft Office and Google Drive currently compete in.
While the the new site is said to look much like its social networking sibling, complete with groups and newsfeeds, it is tailored for users’ professional lives, allowing for separation between work and personal.
Prof. Andre Spicer, of Cass Business School, told the BBC:
“Facebook at Work is likely to bring some benefits to companies – but not the ones they think.
“Social media sites like Facebook help employees to build ‘weak ties.’
“These are people we would talk to infrequently and don’t know intimately.
“These weak ties are often a source of important background information.”
Facebook at Work has already been well tested even long before its official announcement — the site has been in daily use for by Facebook’s employees. The platform is now being tested with other companies and should be free upon its initial rollout to the public, FT reports.
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