8 Lessons from Mark Cuban, The Ultimate Badass

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Mark Cuban is one of the largest entrepreneur personalities of our time. When the entrepreneur hall of fame is opened in Mountain View or SOHO, he’ll be inducted alongside Richard Branson, Jay-Z and Elon Musk. Rightfully so, Cuban is estimated to be worth $2.5 billion according to Forbes, he owns a basketball team and his personality alone has the ability to inspire anyone to get up in the middle of the night to work on their business idea.

Though he’s come under fire lately from the S.E.C., and critics who have bones to pick with his often abrasive comments. I still like Cuban mostly because he doesn’t care what you think about him, yet somehow manages to not be a total arrogant douchebag. I’m sure some of this has to do with having a great publicist, but even when he’s out in front of cameras, on the radio and blogging about his business experiences there’s an air of authenticity to his words. It seems that all Mark Cuban wants is for people to pursue their dreams and list entrepreneur as their job title. That’s positive stuff, even if it’s not for everyone.

So how much of what Mark Cuban says is just promotional bullshit used to strengthen his own brand, and gain him leverage as an investor? We’d say not that much, but even what is great business/life advice should be taken with a grain of salt. After all he’s a star of Shark Tank, and not the old school southern preacher his charm might lead you to believe.

We took a look at some of his best moments from his book “How to Win at the Sport of Business,” interviews with the media and key Shark Tank episodes to see if they hold water.

1. “You can drown in opportunity”

“Few businesses only have one opportunity. Every entrepreneur’s mind goes crazy with the new and exciting things she can do beyond the new and exciting things she is already doing… Bottom line is this: If you are adding new things when your core businesses are struggling rather than facing the challenge, you are either running away or giving up.”

I found this excerpt from Cuban’s book “How to Win at the Sport of Business” to be great advice. Only thing that sets successes from failures is a lot of focus. Like a lot, probably more than you’re currently putting into your company, marketing idea or non-profit. If you’re already sweating sweat some more.

On the flip side too much focus can also prevent you from seeing the obvious next move for your company. Ever heard of the pivot? Why should you try to burst through a wall if there’s a door right there. You might need to focus on picking the lock though.

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