Since the ad went live, Koch told NextShark that he’s been contacted by over 300 applicants and will be interviewing people this week.
While Koch amused many people with his creative ad, well-known Oakland-based artist Packard Jennings was enraged when he saw it.
The clever graphic featured in the ad is actually Jennings’ creation, and it’s from a 16-page pamphlet he created titled “Business Reply.”
Jennings wrote in an email to NextShark:
“The job listings on Craigslist are paid for by the posting person or company. The use of my image has helped this company receive over 300 applications (according to an interview in Nextshark) and a small avalanche of free publicity through news articles and Facebook posts. His company is now associated with my artwork without my permission. My work is, in essence, anti-corporate and I would never approve of the use of my images in an advertisement. Sadly, this casual disregard for creative labor is all too common. Artists are often taken advantage of in the United States in a wide variety of ways, the “exposure” and “opportunity” is often seen as payment enough for our lifeblood. It can be, but we should always have that choice to make, and make it with open eyes.”
On Monday morning, Jennings sent the following cease and desist letter to Koch.
According to Jennings’ Facebook page, Koch promptly sent a response.
Jennings then immediately replied with:
The image in the ad has since been removed. We’ve reached out to Paul Koch for additional comments and we’ll update this post as the story develops.