Asian American Launches Bra Startup to Help Women with Small Breasts

April 17, 2017

A new startup has found a solution for women with smaller breasts who struggle to find the perfect bra to fit them.

Pepper, a new bra company, may finally put an end to the online hunt for specialty bra stores and the occasional wearing of children’s training bras.

Pepper co-founder Jaclyn Fu, a Chinese-American, said she has always noticed how bras sold in department stores aren’t typically designed for smaller chests. It appears that today’s bra makers have neglected to cater to flat-chested women.

She understands that having to use heavy padding and push-up bras can be very frustrating to many females.

“Having small boobs myself, I’ve never found a bra that made me feel good about my body,” Fu told NextShark. “Cup gaps, too much padding, not enough shape, having to shop in the tweens section—it seems like our needs are only an afterthought for mainstream bra companies. We created the All-You Bra to close the gap in the bra industry, and celebrate women with small boobs with a bra that finally fits their body.”

So, Fu teamed up with Lia Winograd to develop a new type of bra that is specifically designed for women with small breasts.

“Our philosophy is simple: whoever you are, whatever you look like, the problem isn’t your body, it’s the bra industry,” explained Winograd. “Rather than trying to fill body standards, we’re defining our own.”

The duo went immediately to work and spent a year of designing and developing the prototype.

“We’ve gathered a lot of input and feedback from small-chested women whose needs aren’t being addressed by traditional sizing models, and now we’re so excited to be able to share the result,” said Winograd.

Dubbed as the “All-You Bra”, Pepper’s first creation is ready for consumers and is currently on Kickstarter. Backers can get their hands on the first Pepper bra with a $40 pledge and two pairs with a $74 pledge, with an estimated delivery date of September 2017.

Within 10 hours of launching their project on the crowd-funding site last April 12, Fu and Winograd were able to reach their $10,000 goal. As of this writing, Pepper’s campaign has raised over $31,000 from over 660 backers.

The Pepper bra will be available in sizes 32AA to 38B and come in colors beige and black. Check out their Kickstarter page here to support their project.

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