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Misa Chien: How a Successful Commercial Model Became a Tech Startup Founder

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Tell us a little bit about Fosubo.

“We’re changing the way customer feedback is received by companies. Customers individually review employees they work with through our mobile browser based app. Employees and employers can then login to their dashboard, where they see the company feedback, learning directly from the reviews, and growing from those reviews.”

How did you come up with the idea?

I came up for the idea of Fosubo when running my previous business, Nom Nom Truck. At the time I would scour through Yelp reviews, but wouldn’t be able to attribute those reviews to any specific interactions/employees. That was frustrating. I was not able to identify who was doing great work and reward them as well as who needs hlep. This led me to start FOSUBO.

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I hear you guys have been picking up a lot of traction, including getting some big clients.

Yes, we’re currently working in the phone retailer space. We’re now in 17 stores and set to expand to over 100 within the next 2 months. We’re also in talks with some large universities, call centers, and big box retailers.

What have been your biggest challenges so far in building your startup?

“The biggest challenge so far has definitely been just learning this new industry. It’s great because many of the tools I’ve learned from my previous business in terms of sales, building systems, and building a team- I really brought that with me to this new company. I’m basically trying to be like a sponge, really taking everything in, and taking as much advice in as I can.”

Have you seen any particular challenges being a female entrepreneur, because of your age and gender?

“Honestly, there are definitely fewer women in tech than men, but at the end of the day I feel like there’s so much support and the amount of support I’ve received from advisers and other people in the industry has been really great.”

You juggle a lot of things like in your life, but what do you do for fun?

“The main thing that I do for fun is being the co-captain of a trampoline dodgeball team at the House of Air in San Francisco. Every Tuesday we have a game and it’s really fun building that team and working together and it’s a very, very intense sport. That’s has been one my favorite activities so we decided to start a trampoline dodgeball team. Basically, in trampoline dodgeball, you’re in an arena and there are trampolines on all walls. There are eight trampolines across the board and with the dodge-balls, you have eight minutes to get as many people out as you can and it’s a point system so whoever is left in eight minutes basically wins.”

It sounds very dangerous but fun at the same time.

“It’s extremely dangerous. Every single person in our team has been injured including myself.”

What has been the worst injury so far?

“I’ve had shin damage on both knees, but I’m still playing. I’m just going through physical therapy right now.”

Lastly, what are some words of wisdom or advice that you would offer for any young aspiring entrepreneurs?

“I would say be ready to work very, very hard, be ready to focus, and be ready for that marathon. Starting a company is very exciting but be sure to build a team that you really love to go and run that marathon together and make a really awesome impact in the world. At the end of the day, have no fear.”

Follow Misa:

Twitter: @misachien

Company: Fosubo

Photography by Melly Lee

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+Benny Luo has been an Internet Marketer since 2006. His expertise lies in social media marketing & strategy, search engine marketing and pay-per-click advertising. He has produced various red-carpet events in Los Angeles, and was the Social Media Strategist for the 2011 Billboard K-Pop Masters Concert. Benny is a former Yonex-sponsored Junior National Badminton Player.
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