Earlier this week, genius 13-year-old Girl Scout Danielle Lei and her mom decided to take advantage of a great business opportunity by selling Girl Scout Cookies outside of The Green Cross, a Marijuana Clinic in San Francisco.
Within two hours on President’s Day, Danielle sold 117 boxes outside the clinic. According to her mother, that was 37 more boxes than what she sold at a Safeway the next day during the same two-hour time period.
This is not the first time Danielle has sold Girl Scout cookies outside a medical marijuana clinic. Her mom usually has her set up shop at different points around San Francisco so they can learn about each environment, while making some money. In regards to why Danielle’s mom chose a weed clinic, she believed that this was a great way to teach them about the uses of medicinal marijuana. She told Mashable:
“You put it in terms that they may understand,” Carol said. “I’m not condoning it, I’m not saying go out in the streets and take marijuana [...] It also adds a little bit of cool factor. I can be a cool parent for a little bit.”
The Green Cross seemed to have no issues with Danielle and her mom setting shop outside of their clinic:
“It’s no secret that cannabis is a powerful appetite stimulant, so we knew this would be a very beneficial endeavor for the girls,” Holli Bert, a staff member at The Green Cross, told Mashable. “It’s all about location, and what better place to sell Girl Scout cookies than outside a medical cannabis collective?”
It appears that the Girl Scouts of America feel the same, a representative of the organization told The Huffington Post:
“Our number one concern is the safety of girls,” said the representative. “As long as they’re following our safety guidelines, we trust our parents to make decisions for their daughters based on the communities that they live in.”
Other organizations however, did not feel the same. Once this story broke, The Girl Scouts of Colorado issued the following tweet:
If you are wondering, we don’t allow our Girl Scouts to sell cookies in front of marijuana shops or liquor stores/bars.
— Girl Scouts of Colo. (@GSColo) February 12, 2014
From a business perspective, I think this girl is an absolute genius. It’s a page right out of the marketing 101 book- find the place where most of your target audience exists. This girl has a bright future in sales and marketing.
For anyone interested, The Green Cross has announced that the Girl Scouts will be back in front of their clinic tomorrow (February 22, 2014) from 4 – 6 p.m.
What are your thoughts? Should Girl Scouts be allowed to sell cookies outside marijuana clinics? Make some noise in the comments below!