We’ve been hearing a lot lately about how beneficial marijuana is to our health. Like a true entrepreneur, Trevor Fisher turned that idea into a business. His company, Gevitta, took the valuable compound CBD, which is found in both marijuana and hemp, and turned it into five awesome sprays to give you multiple benefits without the high.
For those of you that don’t know, there are two key compounds in the marijuana and hemp plant:
- THC, short for tetrahydrocannabinol, is the chemical that gets you high.
- CBD, short for cannabidiol, is perhaps the world’s newest wonder drug.
Whenever you hear about how valuable marijuana can be to the medical community, it’s CBD they are talking about. We had the pleasure of catching up with Gevitta founder Trevor Fisher where he tells us about the struggles of their first crowdfunding campaign, being a busy entrepreneur with children, and why Canna is going to become the next health craze.
Gevitta got it’s start when Trevor set out to create a way for his kids to take vitamins without using pills or chewables. Trevor’s father, who worked with kids with emotional and learning handicaps, also inspired him to use the spray method as a better delivery system for CBD, and so Gevitta’s Canna spray was born.
After much research to perfect the formula, the Gevitta team set out to develop their prototypes leading to the launch of their very first crowdfunding campaign. Trevor explained, “Our biggest struggle was finding manufacturers and suppliers of ingredients who believe in the same goal of consistency and quality.” With an eye for a quality product, Gevitta is now releasing their groundbreaking product to the public.
While Gevitta is specifically targeting epilepsy research, preliminary studies all over the world, not approved by the FDA, have shown that CBD fights:
- Crohn’s Disease
- Heart Disease
And that is just the short list of possibilities.
Neurosurgeon and CNN’s chief medical correspondent Sanjay Gupta explained that while both THC and CBD hold valuable medical properties to users, CBD is the potent compound that is continually showing promise in combating various medical disorders. While an argument can be made that all the compounds in marijuana are beneficial to the user, Gevitta’s Canna spray takes the best compound and delivers it to the user in an easy spray without the disorienting (yet fun) high.
“Right now we know we have an amazing set of products, and everyone who tries them loves them. Our CBD sprays have already garnered amazing testimonials from individuals suffering epilepsy, chronic pain, etc. Our biggest struggle is getting the word out- people need to know that our sprays exists and we are sure they will embrace Gevitta. It’s an amazing feeling to be able to provide our customers with an amazing product we can confidently put our name behind.”
Throughout your venture so far, what would you say is the greatest piece of advice you’ve received?
“If you choose to start down this path, you must be prepared to commit completely. This company has the potential to change people’s lives and once you do, you can’t stop. You are now responsible for those individuals.”
Speaking of responsibility, as a father of two young children, Trevor’s life as an entrepreneur is busier than most. “I have a two and a half year old and a six month old on top of running Gevitta. Sleep is not an option for me. My passion and drive that keeps me going every day is powered by the knowledge of knowing that if we can get our sprays out to world we can really make a difference.” While we are aren’t looking to have kids anytime soon, but we still wanted to know just how busy an entrepreneur/family man is, so we asked.
What does your daily schedule look like balancing your family and the business?
“We are awake all night feeding and changing our 6 month old – then I start my day at 5:30 a.m. where Kim and I have a moment to ourselves just before the kids wake up. After the kids wake up at 7:00, we enjoy a breakfast together as a family where we normally have a healthy meal including eggs from our chickens before Moby, our two and a half year old, heads down to feed the family animals while Kim takes care of Mace. We have 25 chickens, three goats, and a dog.
Then it’s time to head to the home office- we are fortunate enough to be able to work parts of the day from home so I can continue to interact with and care for my family. We are currently in outreach so I am constantly on the phone and returning emails from prospective distributors, affiliates, customers, etc. I also dedicate a large amount of my day to work with our team for further research, development, partnerships, testing, etc. Lastly I work with our multiple epilepsy foundations to make sure we are providing them with all the support and funds needed to create our study.
I would explain what I do after work but there is no “after work”- we are on call 24/7. this is not work as much as a lifestyle. I am passionate at what we are doing and failure is not an option.”
Of course Trevor would never be able to manage his life as an entrepreneur without a dedicated partner.
“I am lucky enough to have an amazing fiance, Kim, who helps and is a true partner in what I am trying to accomplish.Without her, my few hours of sleep would most likely be none, and that would never last. Without Kim’s flexibility and understanding of all of my faults, our relationship would have been doomed from the beginning, but because of her ability to see the bigger picture she has done a fantastic job of supporting me in all of my dreams.”
Assuming your campaign is successful, what is your next step for Gevitta?
“Well the initial funding is going to be used for two things. The first is to optimize our manufacturing, flavors, and formulas again, making sure we can create the greatest product possible. Secondly, we do have a give back mission within Gevitta. During our Indiegogo campaign, for every two sprays sold, we are going to be donating a Gevitta Canna CBD Spray to an epilepsy foundation in order to conduct an epilepsy/CBD research study. We are on a mission to discover the full potential CBDs can have on peoples health.”
Check out Gevitta’s Indiegogo campaign here and help support a great cause.