This is a Common Mentality all Startups Must Avoid

In this quick video, entrepreneur (and overall gangster) Gary Vaynerchuk shares a classic mistake a lot of startups make and how they can avoid it.

The basic idea is that many startups have the mentality that they “own” their users, which makes them believe that they can leverage their users however they can to build their business. This is a big mistake because it puts you in a mindset of finding ways to make users do things they don’t want to do, as opposed to creating a great product that keeps them constantly using it. As Gary notes in the end, users are merely borrowing your product and you need to respect that, they are not yours to own.

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